You may have missed it, but June 30th was Social Media Day, a day set aside to “recognize and celebrate social media’s impact on global communication.” In reality, every day should be social media day for your business, as it provides an essential way to gain leads, attract customers and grow sales. The secret is operating on a foundation that includes three important components: a solid strategy, valuable content and most importantly the know how. Without these, it is easy to waste a lot of time and effort.
Meliss Jakubovic, owner of Meliss Marketing in Atlanta, GA and founder of the free Facebook Group Magnetic Marketing Mastermind, is a Facebook Ad Expert and Marketing Strategist. She helps entrepreneurs worldwide scale using the power of Social Media and shared her top tips for every platform. As a small business owner, you can use her top social media tips to build awareness, increase customers and grow sales.
“Every business in every industry needs to be on Facebook,” Jakubovic says. It’s the largest online social platform with over 1 billion users, and it can give you access to potential customers you couldn’t otherwise reach. When used correctly, Facebook marketing outshines any traditional advertising. Here’s how to do it right:
- Start marketing with video. “Right now, video is hands down dominating social media across the board,” Jakubovic notes. Statistics show that video marketing boosts engagement and increases conversions, which both lead to more sales.
- Promote with paid advertising. “If you’re serious about growing your business, you should have a budget for marketing and Facebook is the first place you should invest it,” Jakubovic “Because Facebook ads offers easy access with the ability to target specific audiences, they provide the highest return on your investment (ROI).”
- Use eye-catching visuals. “Thanks to our brains, humans naturally process images at incredible speeds. Meanwhile, statistics tell us that attention span on social media is about 8 seconds, which makes visuals the best way to communicate and trigger emotion all in a single glance,” Jakubovic notes.
- Align yourself with industry influencers. When you partner with influencers in your industry, you gain access to a large network of people with common interests. This offers a unique opportunity to reach potential clients. “The easiest and most cost-effective way to connect with influencers is to offer them an opportunity to try your product and give feedback. If you can get just one influencer to share positive feedback or open up discussion about your product or service, you can have an immediate impact on your visibility and reputation,” says Jakubovic.
- Start using Chatbots within Facebook Messenger. Chatbots are fairly new and predicted to increase in popularity. “In fact, I bet you’ll start to hear and see more about Chatbots in social media strategy in the months ahead. Those already using Chatbots are seeing open rates increase 75-85%. Chatbots provide a sense of immediacy, offer the personal connection consumers crave, and because of tags make sure no opportunity is lost,” Jakubovic adds.
Some say that “Twitter is dead,”but Jakubovic says this couldn’t be further from the truth. “The reality is businesses can easily engage and connect with their customers and vendors, while gaining valuable information about their competitors without spending any money. That’s right: tweets are still free.” She notes.
You may not know it but Google indexes every tweet (which makes it a great tool for search engine optimization or SEO). Most importantly, you can’t ignore that 60% of a business’s or brand’s followers are likely to purchase or recommend after following them on Twitter. Here are five ways to improve your performance on the platform:
- Limit how often you share links. Research has shown that tweets without links perform better and get more engagement. “When you limit the links you share, you bring more weight and value to the ones you occasionally include,” Jakubovic advises.
- Choose the right Hashtags. “I highly recommend you build a library of Hashtags for your business, and make sure you include both industry tags and tags that appeal to your specific audience. However, don’t overkill.” Jakubovic recommends. Studies show that tweets with two Hashtags perform the best on Twitter.
- Tag relevant and industry-related profiles. Tagging should be an important part of any Twitter strategy, but it needs to make sense. “Only tag relevant profiles and make sure you’re using the appropriate format for Tweets. Unless you’re replying to a post, it’s typically best to include their mention in the body of the tweet,” she suggests.
- Acknowledge every one that mentions you. “When you receive a mention or acknowledgement on Twitter (or any platform), it’s the perfect opportunity to spread awareness. Strengthen your presence by favoriting the tweet, replying or offering up a shout out,” Jakubovic says.
- Implement Twitter cards for lead generation. Twitter cards provide an easy way to get people to subscribe to your list, and a growing list offers opportunity for potential clients. “Gaining new leads is always the central goal, so channel your efforts on social media toward building your list and/or following,” she adds.
Before you decide if Instagram should be part of your social strategy, you need to hear the statistics: 33% of internet users are on Instagram, 60% of Instagram users login daily, approximately 80 million users reside in the United States, and engagement on Instagram is 10x higher than Facebook and 84x higher than Twitter.