In today’s digital age, social media can be a powerful weapon to communicate ideas and messages to those we wouldn’t normally have accessibility to–e.g. TV networks. This past weekend, fans of TV-show favorites through Fox have learned how social media platforms like Twitter, can really disrupt the entertainment space, paving way for potential changes in TV series renewals and new partnerships with networks. This only helps lend support for why new technology, like blockchain, can provide a huge advantage in terms of ensuring quality and safe content across platforms.
Over the weekend, Fox announced its 2018-2019 TV series lineup, which unfortunately, left hundreds of thousands of fans and castmembers in shock, frustration, and disappointment. Consequently, both fans and their favorite actors/actresses took to social media, hoping to spread awareness that the space needs to change by listening to what fans across the globe are thinking. And, if there’s anything we learned this weekend, it’s that the Internet can win against TV networks.
Two social media movements in particular have made headlines, disrupting the entertainment space in a way that hasn’t really been seen since Jericho was cancelled, and later picked up.
Just as Brooklyn Nine-Nine (“99”) fans were hitting their understandable stages of depression after learning the series had been stripped from the network, NBC came in and saved the day, at the eleventh hour on Friday night, picking up the show for a sixth season. “Ever since we sold this show to Fox I’ve regretted letting it get away, and it’s high time it came back to its rightful home,” said NBC Entertainment chairman Robert Greenblatt, referring to the fact that NBCUniversal did, in fact, own the rights to Brooklyn Nine Nine — making NBC the most likely network to save it.
Lucifer was the fourth FOX show canceled over the weekend, stirring the feelings of writers, producers, cast members, and fans into a frenzy, which is now being funneled through the #SaveLucifer and #PickUpLucifer movements. As a long-time fan since its inception, I was gravely disappointed hearing the news, but soon came to find out that it also came as quite the shock to other “Luci-fans” across the globe, as well as to its cast members. It’s important to have these outlets to ensure messages are received by those in the production studios and board rooms.
Blockchain Technology May Have The “Wings” To Save Network Shows Like Lucifer and Brooklyn Nine-Nine
However, in the age of “fake news” and “online trolls”, its hard to distinguish credible, true content from that of non-sense. With the power of blockchain and technology, it would be a smart move by Hollywood to adopt or at least in these ventures which aim to reward users (and fans) through digital currencies and tokens for streaming content and even reviewing that content. Most recently, Ask.fm, one of the largest social media platforms for question and answer generators, just announced its own blockchain platform, hoping to streamline the space, removing the potential for “trolls” and “fake content” to appear on its engines. Why should Hollywood continue operating in the dark?
With TV today, studios need to listen to the fans to a degree, because fans drive the numbers. Major news outlets, corporations and persons of interest use social media to deliver messages to the masses, allowing people to stay informed at all times, but at the same time, allowing viewers and consumers to let producers, writers, and the top network executives what’s going on in their heads. It wasn’t until fans took to social media for their voices to be heard by studio executives like Greenblatt.
Lucifer’s writers and executive producers, Joe Henderson and Ildy Modrovich, alongside lead-actor, Tom Ellis, immediately took to Twitter, advising fans to keep making noise, respectfully, in order to save the devilish TV series through.
When social media isn’t being used to troll people, bully people, or put others down, it can actually do impact the space, especially for those who deserve to be recognized for their talent and abilities. The tools for success are right here in front of us; people just need to know how to pick them up and get to work.
While every show faces its own obstacles, at the end of the day, understanding and hearing what fans think of these shows is important. Numbers talk. But so does the force driving those numbers. While Lucifer was only averaging 4.1 million viewers all this seems to show is that maybe Fox wasn’t the right network or platform to play host to this world of full of demons, angels, and other biblical characters. As Lucifer actress Rachel Harris tweeted, the options are endless–whether it be CBS, NBC, Hulu, or Netflix. This is where blockchain can come into play when it comes to sitting down at the negotiation table with these networks.
Tom Ellis Speaks Out
I spoke with Ellis this weekend on how social media has affected the space and his own view of how fans react to the space.
Andrew Rossow: After seeing the breadth and power of the #SaveLucifer movement and love for your character, how are you doing?
Tom Ellis: The weirdest thing is the minute the news came out, I was starting to feel better about it, because the support from fans has just been incredible. I’m blown away by it, because it has been devastating.
Rossow: How would you describe the direction the show has gone from its inception?